Animation or animated: The movement or the optical illusion of movement of any part of the street graphic structure, design or pictorial segment, including the movement of any illumination or the flashing or varying of light intensity; the automatic changing of all or any part of the facing of a street graphic.

Awning: A cloth, plastic, or other nonstructural covering that is either permanently attached to a building or can be raised or retracted to a position against the building when not in use.

Banner: A temporary sign of fabric, plastic, paper or other light, pliable material.

Building: Any structure used or intended for supporting or sheltering any use or occupancy.

Changeable copy: Signs whose alphabetic, pictographic or symbolic informational content can be changed or altered, at intervals exceeding sixty (60) minutes between changes or alterations, on a fixed display.

Commercial flag: A piece of cloth, vinyl or other material that is moved by the wind or meant to be an attention-attracting device, which may or may not include a commercial message such as business name, logo, colors, “Open,” “Sale,” etc.

Copy: The words, letters, symbols, illustration or graphic characters used to convey the message of a sign.

Eave line: The point at which any part of the roof structure touches or bears upon an external wall.

Electronic message display: A sign capable of displaying words, symbols, figures or images that can be electronically changed by remote or automatic means. Such signs shall include the following modes of operation:

Embellishment: Structural or decorative elements of a sign incorporating representations of the significant architectural features of the associated building or development. Embellishment shall not include letters, numerals, figures, emblems, logos, colored bands or other features conveying a commercial advertising message.

International Building Code (IBC): The current edition of the International Building Code adopted by the City of Show Low.

Maintenance: The repair or replacement in kind of individual sign components including paper, fabric, plastic copy panels, electrical wiring and bulbs, or paint, stucco or other exterior finishes.

Mural: A message, picture, scene, or diagram exhibited on the outside wall of a building or structure through application of paint, canvas, tile, panels, or similar materials such that the wall becomes the background surface or platform for the mural. A mural shall be considered a wall sign or commercial message if it contains words, logos, trademarks, or graphic representations of any person, product, or service for the purpose of advertising or identifying a business. Explanatory wording relative to the artwork may be incorporated into the mural. Signatures shall be allowed and are limited to a maximum of two (2) square feet in size.

Out-parcel pad: A building that shares a common parking lot with a shopping center, but is physically separated from the shopping center.

Shopping center: A group of three (3) or more commercial establishments and/or professional offices associated by common agreement or under common ownership which comprises a contiguous land parcel unit with common parking facilities. The required under-roof square footage to be considered as a shopping center is a minimum of five thousand (5,000) square feet.

Sign: Any identification, description, illustration, or device which is affixed directly or indirectly upon a building, structure, or land which directs attention to a product, place, activity, person, institution, or business, and which is visible from any public street, waterway, alley, or public place, or a vehicle-mounted sign on a vehicle that is habitually parked or stationed at the site of a business, shall be construed as a sign for the purpose of this chapter. National flags and government flags shall not be construed as signs.

Sign area: The area of a sign is the entire area within a single continuous perimeter composed of parallelograms, circles, ellipses, trapezoids and triangles, or a combination of two (2) of the above or regular portions thereof per sign panel which encloses the extreme limits of the advertising message, announcement, declaration, demonstration, display, illustration, insignia, surface or space of a similar nature, together with any frame or other material, color or condition which forms an integral part of the display and is used to differentiate such sign from the wall or background against which it is placed (excluding the necessary supports or uprights on which such sign is placed). Embellishment, as defined in this section, does not constitute sign area. The area of any two (2) faced sign with parallel faces, or “V” type signs having an interior angle of forty-five (45) degrees or less, shall be the area of the single face. All other multiple-faced or paneled signs shall be the total area of all faces or panels.

Sign, canopy: A type of building-mounted sign supported by a permanent canopy, arcade, or portal.

Sign, costume: Clothing that is integral to the conveyance of a commercial message. Commercial logos and other commercial identification on shirts, hats and other clothing are not costume signs.

Sign, development: Any temporary sign erected on the premises of an existing construction project and designating the architect, contractor, designer or builder, or developer or the name and nature of the project.

Sign, directional: Any sign which is designed and erected solely for the purpose of traffic or pedestrian direction and placed on the property to which or on which the public is directed, and which contains no advertising copy.

Sign, entrance and exit: Signs with the sole purpose of indicating the entrance and exit to a property/business.

Sign, freestanding: A sign attached to or supported from the ground and not attached to a building; signs on walls or fences which are not an integral part of a building are freestanding signs.

Sign height: The vertical distance from the crown of the nearest adjacent road to the highest point of the sign or the vertical distance from the natural grade of the property where the sign is located to the highest point of the sign, whichever is greater.

Sign, off-site: Any sign located on a lot other than the lot on which the entity, business, purpose, activity, etc. to which it refers is located. The term “off-site” sign shall also include an outdoor advertising sign (billboard) on which space is leased, rented or donated by the owner thereof to others for the purpose of conveying a message.

Sign, over-the-highway banner: A display, decoration, flag, pennant, symbol, badge or object affixed to or hung from a pole on the right-of-way of a state highway which extends over the traveled lanes of the highway, which shall not be attached to trees, only in locations approved by the Arizona Department of Transportation and the city.

Sign, political: Any sign which supports the candidacy of any candidate for public office or urges action on any other matter on the ballot of primary, general, or special elections.

Sign, portable: Any sign or advertising device not permanently attached to the ground or to a building or building surface.

Sign, projecting: A type of building-mounted sign, other than a wall sign or canopy sign, which projects from and is supported by a wall of a building.

Sign, property sale, rental, or lease: Any sign advertising the availability for sale, rental, or lease of land or buildings.

Sign, special event: Any sign intended to promote, identify or advertise a special event.

Sign structure: The supports, uprights, braces and framework of a sign.

Sign, temporary: Any sign or banner not intended for permanent use, which is expressly used to announce community functions, grand openings, or establishment of new commercial projects.

Sign, transient merchant: Any signs intended to identify, promote or advertise the goods, wares, merchandise or activities of a transient merchant who has obtained a valid transient merchant permit.

Sign, vehicle: A sign mounted, painted, placed on, attached or affixed to a trailer, semi-trailer, watercraft, truck, automobile or other form of motor vehicle so parked or placed that the sign thereon is discernible from a public street or right-of-way as a means of communication. The term shall not include a symbol, mark or other medium of identity that is intrinsic, inherent or otherwise belonging to the vehicle by nature of its manufacture, or a license plate, license plate frame, bumper sticker, spare tire cover or similar appurtenance displaying a commercial message, when placed in the number, amount, location and manner customarily found on a vehicle, or messages painted directly on, or adhesive vinyl film affixed to, the interior or exterior surface of a vehicle or vehicle window. This provision expressly excludes business signs that are painted on or magnetically attached to motor vehicles or rolling stock that are regularly and consistently used to conduct normal business activities.

Sign walker: A person who wears, holds or balances a sign that conveys a message, including a costume sign.

Sign, wall: A sign flush to the exterior surface of a building, applied directly on the building, in a window, or a signboard attached flush to the building, projecting no more than six (6) inches from the building surface.

Sign, window: Any sign placed on, affixed to, painted on or located within the casement or sill area of a window.

Street frontage: The entire length of a building side that faces and is adjacent to a street.

Structure: Anything constructed or erected which requires a fixed location on or below the ground, including a building or manufactured home, but not including a fence or wall used as a fence.

Transient merchant or vendor: As defined in Section 16.05.010.

Vehicle, delivery: A vehicle primarily related to the business to which it pertains. (Ord. No. 429, § 2, 1-6-98; Ord. No. 2009-08, §§ 1, 2, 6-2-09; Ord. No. 2010-08, §§ 1, 2, 5-4-10; Ord. No. 2014-04, §§ 1, 2, 9-2-14; Ord. No. 2017-04, §§ 1, 2, 3-7-17. 1976 Code § 15-1-45(B))