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This chapter provides a set of standards for the design and construction of signs in the City of Show Low.

(A) The purpose of this chapter is to:

(1) Preserve and protect the public health, safety and welfare of the citizens of the City of Show Low.

(2) Promote and accomplish the goals, policies and objectives of the City of Show Low general plan.

(3) Balance public and private objectives by allowing adequate signage for business identification.

(4) Promote the free flow of traffic and protect pedestrians and motorists from injury and property damage caused by, or which may be fully or partially attributable to, cluttered, distracting and/or illegible signage.

(5) Prevent property damage and personal injury from signs which are improperly constructed or poorly maintained.

(6) Promote the use of signs which are aesthetically pleasing, or appropriate scale, and integrated with surrounding buildings and landscape, in order to meet the community’s expressed desire for quality development.

(7) Protect property values, the local economy and the quality of life by preserving and enhancing the appearance of the streetscape which affects the image of the City of Show Low.

(B) It is the intent of this section to:

(1) Provide functional flexibility, encourage variety and create an incentive to relate signing to basic principles of good design.

(2) Provide an improved visual environment for the citizens of and visitors to the City of Show Low. (Ord. No. 429, § 2, 1-6-98; Ord. No. 2009-08, §§ 1, 2, 6-2-09; Ord. No. 2010-08, §§ 1, 2, 5-4-10; Ord. No. 2014-04, §§ 1, 2, 9-2-14; Ord. No. 2017-04, §§ 1, 2, 3-7-17. 1976 Code § 15-1-45(A))