(A) The City of Show Low is the owner of all rights, titles, and interests in and to certain designations comprising designs, trade names, trademarks, and service marks including, without limitation, the names “City of Show Low” and “named by the turn of a card” logotypes and seals incorporating one (1) or more of the foregoing names and/or abbreviations, and certain logographics and/or symbols which have come to be associated with the City of Show Low, Arizona.

(B) In consideration of the valuable property rights inherent in the City of Show Low, Arizona, name and indicia which are inseparable from the good name and reputation of the City of Show Low, Arizona, both domestically and internationally, this Code is established to govern the use of the City of Show Low, Arizona, name and trademark.

(C) Use of the city logo is controlled by the city council and is delegated to the city manager or his designee for application in accordance with this policy. No use of those logos shall be made except in connection with official City of Show Low letterhead, brochures, publications, pamphlets, signs, patches, insignias, paintings, messaging devices, postings, and website.

(D) Use of the city logo is restricted to city-sponsored events.

(E) Any and all uses of the logo and slogan are at the sole discretion of the City of Show Low. Firms, organizations, or individuals shall not use the logo and slogan unless copyright is assigned to them, following an application process and approval in writing by the city manager or his designee. The applicant must state a specific use and specific time period. This right is not to be shared with a third party. Once permission is granted to the applicant, the permission is for the sole use as identified to the applicant, and the applicant may not extend the permission to any other firm, organization, or individual.

(F) Permission, if granted, is for one-time use only for the intended purpose as stated in application.

(G) Only the approved logo and slogan may be used upon written approval of the city manager or his designee. Users may not redesign or replicate the logo and slogan with their own design elements. (Ord. No. 2011-05, § 1, 4-5-11. 1976 Code § 3-5-2)